Melanie Adamson
A native Oregonian with a passion for innovation and strategic planning, Michelle has extensive experience in brand growth management and market development. Her insights in brand growth management, gained through leadership roles in large corporations, including Nike and Intel, give her expertise to provide clients with comprehensive and successful go-to-market plans. As a consultant to major brands, including distinguished luxury goods, large consumer products companies, and several start-ups, Michelle uses her training as an economist combined with real market insights and metrics to help clients create fresh and actionable plans to address their market penetration issues. Her expertise is helping clients improve sell-in and sell-thru by maximizing customer service and supply chain opportunities.
- Reading list
Shopping in the Renaissance (Welch), Istanbul (Pamuk), Pirate Hunter (Zacks) - What I'd tell my 21-year-old self
Never convince yourself you are too poor to visit a museum, start an IRA or entertain friends. Take more pictures. Do not miss your college roommate's wedding. - Pure guilty pleasures
Tater tots, Veuve Clicquot, pro bull riding, Country Music TV. You can get a nearly total world view by reading the Financial Times, the National Enquirer and your local paper in one sitting. - Favorite daily e-mail
Webster's "Word of the Day." - Sure-fire tips to for a good night's sleep
Write thank you notes. Spend an extra minute to visit. Sew on loose buttons. Make sure your car has flares. Help someone else's kid. Make sure you feel something that moves you, every day. Never confuse knowledge with wisdom.
Case Studies
Curious about our experience and how we have created market leadership for our clients?
What We Do
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.