Case Studies
Business Need:
Aperion Audio, a direct-to-consumer online site, found that consumers were not comfortable buying speakers online. As a result, home theater speaker sales were flat.
Strategy:
Created Totally Risk-Free, In-Home Audition™ campaign to drive sales of home theater speakers through the online channel.
Result:
21 product reviews in 12 months that more than doubled their revenue
Elements of Campaign:
Revised company messaging
- Updated Web site with “risk-free, in-home audition”
Formalized product review program
- Pitched only publications that influenced sales
- Developed reviewer guides to ease the review process and highlight risk-free, in-home audition
Developed customer partner program
- Formal call-down program to customers to garner product feedback
- Created customer quotes for the Web site
- Created customer reference program for on-the-fence customers
Delivered ongoing stream of product news
- Formally launched products
- Developed press tour program to meet and greet target press and reviewers
Case Studies
Curious about our experience and how we have created market leadership for our clients?
What We Do
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.